Quote:
Originally Posted by Bube
Radiohead did the same thing way back in the last few months of 2007 with their latest album, In Rainbows. They never announced any statistics though.
|
In Rainbows was actually quite a success as you can see via
this link. They used the "Freemium" sales strategy that has worked for bands such as Nine Inch Nails as well. Essentially, it mean releasing a base product for cheap or free usually, then including several other premium options that thus cost more but bundle in physical memorabilia as well. The cost-beneficial ones are the super premium bundles that include deluxe version of the album, going for over hundreds of dollars usually, and being bought by super fans. Naturally, only bands with big followings could make use of this strategy.
Oh, and I would totally download this for 1 cent if I had Leopard for Mac.