Yeah, that's kind of cool (NOA seems to like comparing their business to the movie industry. They also said that the GameCube brought in more revenue than Harry Potter, for example).
But the one to beat right now is Tom Cruise. He is the number one biggest star in Hollywood in terms of sales brought in by his movies over his career.
But even he isn't the world's biggest and most marketable personality. That distinction belongs to Britney Spears.
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