52% of 360 Owners Own Halo 3

Bond · 12-17-2007, 04:49 PM

Quote:

Microsoft's Halo 3 is a monster. When it launched back in September, the game sold a whopping 3.3 million units in the U.S. More recently, Microsoft Corporate VP of Global Marketing Jeff Bell, revealed that Bungie's masterpiece had surpassed five million units sold worldwide.

A closer look at the data from The NPD Group through November shows that 4.1 million copies have been sold in the U.S. With 7.9 million Xbox 360s purchased in the U.S. to date, some simple math indicates that an impressive 52 percent of all Xbox 360 owners in America have picked up Halo 3.

That's an incredible attach rate and proof positive of the importance of the Halo brand to Microsoft and its Xbox business. Halo 3 has given Xbox 360 a huge lift in terms of console adoption. The Xbox 360 was the top selling console in September with over 527K units sold.

"The power of Halo 3 is quite evident," NPD industry analyst Anita Frazier commented to GameDaily BIZ. "Even more than the attach rate of the game, which is significant, the fact that when it released it drove hardware sales substantially is evidence of the power of the franchise. That is why content is so important - a really killer game drives hardware adoption more than any other factor (including price cuts)."

For comparison's sake (although it's not entirely fair since Halo 3's been on the market three months), Nintendo's Super Mario Galaxy has sold 1.12 million units in the U.S., and thus far six million Wiis have been sold, resulting in an attach rate of 18.7 percent.

Source: GameDaily

That's quite an attach rate.

DeathsHand · 12-17-2007, 08:22 PM

That's because the Xbox user base consists entirely of tweens and thick-headed college frat brothers (and those who were thick-headed college frat brothers when Halo 1 came out) whose copy of Halo 3 probably makes up the entirety of the 360 library...

Besides, we're talking a 52% attach rate over a period of 3 months.

gekko · 12-17-2007, 08:34 PM

Quote:

Originally Posted by DeathsHand

Besides, we're talking a 52% attach rate over a period of 3 months.

I'm curious if you can find me a non-Halo game that claims that.

I would just like to say I'm part of the 48%, but I did like Halo 3.

Typhoid · 12-17-2007, 08:36 PM

Hell, I don't even own a 360 and I have Halo 3.

DeathsHand · 12-17-2007, 11:56 PM

Quote:

Originally Posted by gekko

I'm curious if you can find me a non-Halo game that claims that.

Wii Sports.
Touchdown!

Bond · 12-18-2007, 12:05 AM

I don't think a game that comes bundled with the console counts!

DeathsHand · 12-18-2007, 12:18 AM

Quote:

Originally Posted by Bond

I don't think a game that comes bundled with the console counts!

What about when the game in question is 85% of the reason that 99% of the people who are paying attention to a particular system are paying attention to that particular system?

Why else is Wii the hottest item on Christmas lists for the second year in a row after selling out quickly for a year straight?
Mario Galaxy? Where's it's 52% attach rate?

Nah, I'd put my money on the game that's appeared nationwide in various spoofs, news stories, and hip pop-culture references as a cure for everything from obesity to real sports to old people.

gekko · 12-18-2007, 12:55 AM

Quote:

Originally Posted by DeathsHand

What about when the game in question is 85% of the reason that 99% of the people who are paying attention to a particular system are paying attention to that particular system?

I don't think your made-up stats change the question at hand.

BreakABone · 12-18-2007, 01:12 AM

For shits and giggles because sure folks will polk holes into it.

But Wii Play has an attach rate of over 50% as well.
And this is over the course of about 11 months.

Professor S · 12-18-2007, 09:30 AM

What about the Wii's "Lousy 3rd Party Game Rate"... that's at about 100%, right? Now THOSE are significant numbers...

ZING!

*runs out of thread before rotten vegetables can be hurled at him*

Angrist · 12-18-2007, 10:43 AM

It would help a bit if developers would actually make some good games and give them proper advertising.

Bond · 12-18-2007, 10:57 AM

Advertising and getting good games on the console is Nintendo's responsibility...

gekko · 12-18-2007, 11:54 AM

Quote:

Originally Posted by Angrist

It would help a bit if developers would actually make some good games and give them proper advertising.

Best games on Wii:

Super Monkey Ball Banana Blitz
Trauma Center Second Opinion
Trauma Center 2: New Blood
Geometry Wars: Galaxies

All 3rd parties.

manasecret · 12-18-2007, 01:06 PM

Best games on Wii:

WiiSports
Metroid Prime 3
Mario Galaxy

All 1st party. That works both ways.

Professor S · 12-18-2007, 01:06 PM

Quote:

Originally Posted by gekko

Best games on Wii:

Super Monkey Ball Banana Blitz
Trauma Center Second Opinion
Trauma Center 2: New Blood
Geometry Wars: Galaxies

All 3rd parties.

Really? I mean... really? These are your "best games" arguments? Really? I mean, I've always known that you liked Nintendo, but... really?

...

Really? C'mon!... You're just fucking with us... I mean...

...

...

REALLY????