Download MP-3 On the WII - Demo

[manasecret]

That's why I think this is an interesting experiment to see how well advertising only one the Wii pans out.

It could work. New shipments of Wiis still sell out regularly in stores, so it's not like advertising on TV or in theaters will get people to buy more Wiis. So you might as well advertise to the Wii owners directly by sending a message to every Wii owner that has their console connected to the internet, which considering the VC sales figures is probably a lot of people. (4.7 million VC games sold) Plus, like sending spam to do e-advertising, it costs virtually nothing for them to try this experiment.

I wonder how many people will actually download the demo/video, and how many of those will actually go and buy the game. Nintendo at the end of it all will know that precisely, because of the very fact they have done no other advertising. And in the end we can guess by how many of the games sell and whether Nintendo continues trying this strategy.

Interesting to me.

Personally, I'm ready for the game. Unlike DM, I do care about waving around the Wiimote. It's the reason I bought the thing.

[Bond]

Originally Posted by manasecret

I wonder how many people will actually download the demo/video, and how many of those will actually go and buy the game. Nintendo at the end of it all will know that precisely, because of the very fact they have done no other advertising. And in the end we can guess by how many of the games sell and whether Nintendo continues trying this strategy.

Is that even a marketing strategy though? I mean, almost every game released on the 360 is advertised on marketplace with videos, trailers, demos, picture packs, themes, etc.

[manasecret]

Originally Posted by Bond

Is that even a marketing strategy though? I mean, almost every game released on the 360 is advertised on marketplace with videos, trailers, demos, picture packs, themes, etc.

I don't know what's a good marketing strategy, I certainly don't have any experience in it except being exposed to it every second of my life. And like I said before, this isn't a new way of advertising at all.

However, compare the 360's (apparent) glut of videos, trailers, demos, picture packs, and themes for almost every 360 game, to the one, single, lone game being advertised on the Wii. Which game is more likely to get attention -- the game in the sea of glut, or the one lone game in the sea of one?

[Bond]

Originally Posted by manasecret

I don't know what's a good marketing strategy, I certainly don't have any experience in it except being exposed to it every second of my life. And like I said before, this isn't a new way of advertising at all.

However, compare the 360's (apparent) glut of videos, trailers, demos, picture packs, and themes for almost every 360 game, to the one, single, lone game being advertised on the Wii. Which game is more likely to get attention -- the game in the sea of glut, or the one lone game in the sea of one?

I suppose you may have a point if we are comparing games individually, but, the BioShock demo that was released last night on marketplace has gotten a huge reaction. So big, in fact, that the Live servers slowed to a grinding halt because so many people were downloading it at once.

If I was a developer, I would much rather develop for a system that is open to advertising all of the games available on its system, like Microsoft does with Marketplace, as opposed to Nintendo's strategy to create an exclusive channel for their own game.

[manasecret]

Originally Posted by Bond

If I was a developer, I would much rather develop for a system that is open to advertising all of the games available on its system, like Microsoft does with Marketplace, as opposed to Nintendo's strategy to create an exclusive channel for their own game.

Oh I agree completely. I think the guys at Nintendo are being complete assholes by not opening up their Channels to other developers, and instead taking a prime (no pun intended) spot amongst the limited channels to advertise one of their own games. I'd be pissed if I were a 3rd party.

[BreakABone]

Originally Posted by Bond

I suppose you may have a point if we are comparing games individually, but, the BioShock demo that was released last night on marketplace has gotten a huge reaction. So big, in fact, that the Live servers slowed to a grinding halt because so many people were downloading it at once.

If I was a developer, I would much rather develop for a system that is open to advertising all of the games available on its system, like Microsoft does with Marketplace, as opposed to Nintendo's strategy to create an exclusive channel for their own game.

Well to be fair...

People who downloaded the Bioshock demo the moment it went up were probably going to buy the game anyhow...