Rumor: Xbox 360 to drop price by $100 across all SKUs on August 1st

[Perfect Stu]

It's not about being due though, it's about making money. They would boost sales by dropping the price, but at what cost? With Sony's cheapest price point being $499 for the PS3, there is no reason why Microsoft should start lowering the price of the 360 (yet). If I were them, I'd sell the premium for $379 and the elite for $449...something like that.