snakes on a plane

[Professor S]

This movie failed for one reason, and it was because it was rated R. The studio, in fact, upped the rating to R after recieving online feedback, which is hilarious.

If the studio had kept it to PG-13, you would be seeing an incredible success. The idea that the studio would intentionally market this movie to a younger audience and then prohibit that audience from seeing it boggles the mind.