I think that industry giants will make their cameos and appearances in video games for that extra chunk'o'change. I remember playing Getaway and actually seeing a McDonalds.
Eventually there will be games with inconspicious billboards advertising companies. For example while doing a drive by in GTA6 you'll see a Billboard for Victoria's Secret.
I remember when the McDonald's McFlurry stand came out for Sims Online. There was a big controversy about that. It was still kinda fun at the same time.
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The problem is the companies most likely to have in-game advertising are big behemoths like EA. And yes, it would help to lower costs. But as you know, very little of those savings would be passed on to the actual programmers.
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the latest Need for Speed games have stuff in them...like Burger King for example as you drive around the city...and i think it's a really good idea for the companies to make extra money for development...it doesn't bother me if i see a Pizza Hut or Gurger King in a game...as long as it's not interfering with gameplay...i wouldn't want to see the quests that Neo has mentioned.
Crazy Taxi has had a lot of in game advirtising...and it didnt hurt the game experience any. But then again, it fits in a game like that, I wouldnt want Link to have to quest across hyrule field and pass a Wendy's along the way.
If used properly it can add a touch of realism. Seeing ads and known businesses would make sense if you are in the city. I just don't want to have to watch a mcdonald's commercial or have to view some company logo (besides those involved with the game) when I boot up the system.
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Re: In-game advertising
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