Yes, indeed it was their console unveiling.  And let's recap what we learned?
- The history of gaming does not include PS2
 - The future of gaming is a girl in a blue dress carrying a bag
 - Xbox 360 can only be played through a Samsung HDTV
 - They're pushing Xbox 360 customization, yet pimping an Xbox
 - Instead of unlocking outfits, you now spend real money on them
 - The Killers is the official band of Xbox 360
 
Wow, what a console unveiling that was!  But we also learned some fresh new marketing terms
- Hi-Def
 - Interconnectivity
 - Ring of Light
 - Living Entertainment Experience
 - "Chill" white
 
Well with Microsoft dropping out of the console industry, wonder if that makes room for sega to come back? 
