Official I love Bees

[Professor S]

Originally Posted by Null

does it tell you more about the marketing, or people in general?

There is no difference. They have targeted a certain audience and have succeeded in reaching that audience with minimal capital expenditure. I worked in marketing for 4 years and trust me, this is a huge success.

And as for reaching only those who love Halo to begin with... all I can say is that you believe that Halo is overrated, and yet you are still here talking about www.ilovebees.com and Halo 2. Bingo!