That's why I think this is an interesting experiment to see how well advertising only one the Wii pans out.
It could work. New shipments of Wiis still sell out regularly in stores, so it's not like advertising on TV or in theaters will get people to buy more Wiis. So you might as well advertise to the Wii owners directly by sending a message to every Wii owner that has their console connected to the internet, which considering the VC sales figures is probably a lot of people. (
4.7 million VC games sold) Plus, like sending spam to do e-advertising, it costs virtually nothing for them to try this experiment.
I wonder how many people will actually download the demo/video, and how many of those will actually go and buy the game. Nintendo at the end of it all will know that precisely, because of the very fact they have done no other advertising. And in the end we can guess by how many of the games sell and whether Nintendo continues trying this strategy.
Interesting to me.
Personally, I'm ready for the game. Unlike DM, I do care about waving around the Wiimote. It's the reason I bought the thing.