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Originally Posted by gekko
I started going through some of the press material they just released. I can't stop laughing.
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RING OF LIGHT
Inspired by the Power Button on the Xbox 360 console, the Ring of Light
(RoL) emanates an always-on energy. With an alive, dynamic quality, the Ring
of Light magnetically pulls you into the Living Entertainment Experience.
Its overlapping rings of different sizes and colors symbolize diversity,
connectedness, online, and a degree of chaos. Since it will be a part of
communications for the next five years, smart, restrained usage of the
Ring of Light is crucial so that its impact and meaning can be maintained.
The Ring of Light will be available in both static and animated forms.
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Come brothers, let us gather round the RING OF LIGHT!
Microsoft has instituted a cult...in a few years we'll hear about some mass suicide of Xbox 360 fanboys...the ring of light has taken their souls to a plane of eternal bliss...and free Mountain Dew.