It is true.
For years, ketchup has always been directed toward a young audience. Packaging small prizes like stickers, tatoos, and minature yo-yos. Recent declines in ketchup sales has prompted marketers to reach out to older audiences in hopes of regaining their lost demand. To capivate older consumers, marketers decided to use the same tactic that was used to grab the attention of kids: include a prize.
While this particular prize may be a little racy, ketchup sales have risen 56% since this new prize was introduced nearly two weeks ago. Market analysts also like to note that the average buyer was female and ranged in between 20-36 years of age.