Good publicity. And they never lagged on with them or really hinted that they were true, so it couldnt be bad publicity for them. Anyway, backlit GBA eh? And I was going to get one for christmas.
That's what I was thinking... When the GBA/NGC thing was announced I was like "I wonder if this is the megaton... not very megaton if ya ask me"... and yet the rumors went on and on so I was like "Meh"... yep... true story!