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View Poll Results: Is Wii The real Nintendo Name?
Yes, Typical Nintendo shoots self in foot 18 78.26%
No, Nintendo is smart enough not to name it Wii 5 21.74%
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Is Wii a fake name?
Old 05-01-2006, 01:21 AM   #1
Crash
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Default Is Wii a fake name?

There have been rumors about this. Since there is barely a week left before the big show, how many of you think this is a PR stunt to attract attention and discussion about the Revolution?

They did it with celda. Told us part 2 was cell shaded, and then hit us with a "realistic" version.

Quote:
this is from the ign boards, but it makes alot of sense. short: The nintendo PR punked us all.

Since things are going crazy right about now, I thought I'd add to it.

Kotaku Article (excerpt below)
http://www.kotaku.com/gaming/punkd/d...wii-170381.php
I spoke with branding company Igor International yesterday about Nintendo’s choice of Wii as the new name for their next-gen console.

During the interview Steve Manning became convinced that Nintendo had deliberately picked a bad name for the console and that it was, in fact, fake. Manning thinks that Nintendo is creating an enormous viral campaign by releasing a fake name and then coming back during E3 and announcing the real one.


Snark Hunting Article (excerpt below)
http://www.snarkhunting.com/2006/04/...-wii-brilliant
Crazy? Here is the first clue, “By letting the gaming community vent now about the name, they will be less distracted as launch titles for the system are announced and initial reports about what it’s like to play the games begin to come in.” Allowing your audience time to vent is not SOP in a name announcement, and also telegraphs that Nintendo knows what a stinker this name would be. Second, it’s not possible to engineer a worse name for this product.

Third, and this is a big one, there are no trademarks registered by Nintendo nor by any dummy corp in the U.S or over there for Wii. This is unprecedented for Nintendo and it is not possible that this is an oversight. If Wii were the name, they would have registered it. In fact, no new trademarks have been registered by Nintendo at all. This leads us to conclude that Nintendo has in fact registered the real name under a dummy corp, which is SOP when trying to keep a name a secret prior to launch.

Given that their video game audience is the same demographic as Punk’d, this whole campaign is perversely elegant. Except of course for failing to make the illusion complete by registering a TM for Wii.


So is Wii the real name and Nintendo does the typical (use carts, purple cube, create celda) or is this a very intelligent PR stunt to get more attention?

You decide.
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