Why do Gamers Still Accept Yearly Sports Sequels?

[The Duggler]

I'm a big NHL player (EA's NHL) and the Be A Pro mode online is just insane. Not only the best sports game experience I ever had but the best multiplayer experience I ever had, all game types included. And I will gladly pay 60$ per year for the new version.

I don't say that they couldn't improve it with DLC but I don't think that the franchise would evolve as much that way. Having a version every year forces EA to get the game better all the time, more so than with DLC.