snakes on a plane

[Professor S]

Originally Posted by Null

gotta dissagree with ya on that one. i think lesser rating and it losses the very hype it was gathering. the movie was all about its hype..

if you take out all its pointless cussing, and thoes 'extra' scenes, and the movie has totally changed; the humor of it is out the window. i think it would have done worse with a pg13 rating.

Sorry, but you couldn't be more wrong. The hype came from all the internet activity, which is dominated by a young audience. Older people never really heard of this movie regardless of alterative media hype and when they did hear about it they dismissed it on title alone. They didn't "get it".

So, what do you do? You change it so that your core audience can't see it. Brilliant. If this movie was PG-13 the high-school set would have been lined up around the block to see it. Instead, all you got was the older geek population, which is a vast minority of who this movie was marketed to.

PG13 movies dominate marketplace when it comes to profit, there is no doubting this, the numbers dont lie. Now compound this with a self-defeating marketing scheme by upping the rating to R, and you spell complete disaster.