Tom gave Mario 10/10
Seeing that Nintendo decided that the game will do just fine with 2 WHOLE WEEKS of commersials[

], I think this is great publicity for it.
It may result in a minor boost in sales, and considering the holidays are soon around the corner, I can see a lot of people putting Mario on their list, expecially after a great review like that, showing tons of fun in-game footage.
PS: did they ever rate a game that high before?