Well my wife found it hilarious and she's never played WoW and knows next to nothing about it, so I think it works to a wider audience. It might be a generational thing.
Hey, geeks need to drive and occassionally haul shit too.
The real world lags behind the gaming world by about 2 years which is why this commercial is lame. It was nice of FOX news to make a big deal about how bad a violent Grand Theft Auto 3 was...especially since they waited 2 years to do it.