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We're born with it, apparently

From Wikipedia:
The pronunciation and spelling of "bagel" varies among communities. In Canada, for instance, people from Toronto and Montreal, pronounce it like bay-gel, (the correct Yiddish pronunciation) -whereas people from the smaller towns of Northern Ontario and the east coast of Canada tend to pronounce the first syllable as bag-el, as in 'shopping bag' . In addition, some American bagel makers (particularly New England producer Zeppy's) spell the word "baigel", while maintaining the typical pronunciation.

So, uhh, first that's weird that someone researched this. Secondly, so there