I don't know. This actually looks like it could be ok. The iPod has a good following and is definately an awesome device, but I think the battery life could sway a couple people into buying this.
Meh, I'm happy with my Rio/Lyra 1080 Mp3 player. It's got an impressive 128mb of internal storage with an expandable MMC/SD card slot. Built in FM tuner. And it runs an incredible 9 hours on 2 AAA batteries.

Good enough for me on my runs though.
I guess I don't really need one of those 15gb thingers. I only have 3gb of Mp3's on my computer (All legally ripped of course

). I wish Apple still made the 5gb or even the 10gb iPods still. Do they still make the 10's, I'm not sure.