I think not announcing something because you're afraid of having your idea stolen is stupid... If it's a good idea, it will probably be copied in one way or another eventually, and you'll probably still get your game out first... And even if you didn't, in Nintendo's case the other game would probably be on another system, so how would it effect sales in any way? Plus there are ways to show stuff from the game without revealing too much...
It's madness I tells ya... MADNESS!!
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