Thread: Canadians at e3
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Old 05-11-2003, 09:39 PM   #3
Seven7
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Yeah why is Penguin reading Canadian sites...
Quote:
LOS ANGELES (Reuters) - The U.S. video game arm of Japanese conglomerate Sony Corp is "very comfortable" with the price of its market-leading PlayStation 2 video game console despite rampant speculation that a price cut is imminent, its president said on Tuesday.

Kaz Hirai, the president of Sony Computer Entertainment of America, said he also suspected that moves by competitors to bundle games in with their consoles were not really helping sales.

"We are very comfortable at the $199 price point," Hirai said. "The numbers are very healthy for the PS2 at the $199 price point."

At E3 last year, Sony and competitors Microsoft Corp and Niintendo all cut their hardware prices. Sony and Microsoft took the PS2 and Xbox, respectively, to $199 from $299, while Nintendo took its GameCube to $149 from $199. Because price cuts occurred last year at E3 and resulted in a significant sales bump, industry executives had been counting on another wave of price drops at this year's show.

"Whether Sony gets it at $199, $179 or $149, we're indifferent," he said. "All we need is that 10.5 million units."
Based on this I wonder if the US will get a price cut on PS2 this time as they seem comfortable with it at moment. But does that mean the same for Canadian consumers?.
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