[Null]

"good rumors" and things of that nature are quite good for a company.

nintendo knows it. Its at some point they All need to be addressed. because at some point they become bad publicity. when a rumor goes around a couple times. people get excited.

when a rumor goes around and around and around too much, never comes true, is when it starts to become bad, people get dissapointed, it reflects bad on the company.

Trick is to let the rumor dangle around, if it becomes big enough, thats the point to end it.