Yeah they said that the MAIN character is an all new character, and she is... But that lady in the picture isn't the main character, and I don't think they ever said they wouldn't have any characters from past games as NPCs
In an interview about SH2 (before it came out of course) they were like "Are we going to see any familiar faces in this game?" and the developer guy was like "I wouldn't rule out the possibility..."
But there ended up not being any familiar characters

unless the final boss was infact Dahlia... cuz it looked like her... the clothes and face and such
Maybe it is Dahlia... Maybe they will try to fit her in every game somehow...

In SH1 she was some weird person who was using Harry for her own little thing, in SH2 she was the EVIL PERSON who was toying with James (and ended up being the final boss) and in this game she's younger and has some other role
Nah I doubt it
But no, it doesn't look like Lisa... *looks for a picture of Lisa*...
I guess the lady looks more like Lisa than a young Dahlia, but really I don't think she looks much like either... The face isn't all that similar and the hair is a lighter color... but meh...
And it's not Cybil...
And it's not anybody from the second game... So I dunno
