So white folks get rap, heavy metal and the majority of pop music. Black folks get rap and R&B. Once again, the Asian folks get left out.
*goes back to driving his jacked up car to private school*
Kidding, just kidding. But let's get down to some substance now.
Germanator, I see you mentioned The Roots in your list. I'm not a hunter of indie records by any stretch, but I imagine you've heard Rahzel singing "If Your Mother Only Knew." Man, when I heard that I knew I would have to go out and get a Roots CD. Sure, The Roots don't use double-voicing as their entire act, but it still got me hooked.
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Everyone seems to think mainstream music is all crap... If it was all crap, then millions of people wouldn't like it like they do. If these indy guys or whatever guys you (this goes for anyone who mentioned any "less popular" rap/hip hop people) were talking about aren't on the radio or TV, chances are people don't like them as much as people like Eminem.
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You seem to believe that public opinion shapes programming on TV and radio stations. You would be quite wrong. The truth is more the other way around (although the public still has some say). It's a known fact that most people will just settle for mediocrity instead of the best. The majority of people will settle for something that might be downright awful compared to the best out there. This doesn't just apply to pop culture (where the judgment of "best" is too nebulous to really analyze closely) but also to just about any other market. Rather than people liking Eminem just because they do, the reason they like him is probably something more like this.
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I can easily find an Eminem CD or hear his songs on the radio/TV so I've grown to like his stuff. If I have to go way out of my way to listen to certain people, it's not worth it for me.
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This is not to say that Eminem is bad. I personally wouldn't know since I don't listen to his music, but he certainly seems much better at rapping than I could ever hope to be. I'm just pointing out that your contention that certain artists don't get exposure because most people don't like them is flawed.