[Bond]

That blog from the BBB is clearly maintained for the sole purpose of generating positive PR for that organization.

The marketing jargon that was used by Bioware to promote ME3, and similar wording that Typhoid cited, is all puffery as defined by the FTC ("term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined").

This is ridiculous.