Nintendo's was much more professional, being directed towards the business people. Microsoft's is more kid-oriented, being directed to teen gamers. Personally, I think the business style is better suited for an E3 press confrence, since it consists of many business execs, company owners, etc.
As a gamer, I'd much rather sit through Microsoft's. But as a journalist, I'd rather sit though Nintendo's, because they get to the point, and don't spend all their time trying to hype up the system too much, which is pointless to the journalists, and developers sitting in the audience.
I vote Nintendo though, cause I think they did a better job cutting the crap, and getting to the point.
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