"In gender studies, hegemonic masculinity refers to the belief in the existence of a culturally normative ideal of male behavior. Hegemonic masculinity posits that society strongly encourages men to embody this kind of masculinity. Hegemonic masculinity is said to be marked by a tendency for the male to dominate other males and subordinate females."
http://en.wikipedia.org/wiki/Hegemonic_masculinity
EXAMPLE: From one of my favorite movies, The Quiet Man.