A new way to get increased revenue without really adding anything of value to the games.
http://www.1up.com/news/ea-sports-se...you-play-early
EA Season Ticket, is a 25/year, "pass" for EA Sports Titles that allows you:
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Known as EA Sports Season Ticket, the subscription program costs $24.99 (2000 Microsoft Points) per year and entitles you to the following: three days of early access to play certain EA Sports games, a 20% discount on DLC, free "premium web content," and recognition of your membership both in-game and on the EA Sports website.
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I like this quote
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It's worth noting that, while the 20% discount sounds like a lot, to make up for the $25 spent on the Season Ticket itself, you'd need to buy $125 on DLC over the course of one year just to break even.
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