What it gives you is far more detail. HD TVs IMO were not impressive until I saw that. THEN I was impressed.
The thing about it not being the director's original intent is false, because all movies come out at 24 fps. It's not like there's a choice about it, they are beholden to theaters and the popular format that is ubiquitous. Automotion is like converting 24 fps to 48 fps (or more) -- the picture is much smoother and you see all the details you wouldn't see otherwise because it blurs out with the low framerate. Of course since it's a post-processing algorithm it's not perfect and in some cases is unusable, but when it works it's night and day better details and clearer picture.
As soon as native 48 fps (or greater) movies start coming out, Automotion will be obsolete. Until then, I'll watch movies with all the details you other guys don't see.
EDIT:
HOLY SHIT YES!! The Hobbit is being filmed in 48 fps!
https://www.facebook.com/notes/peter...50222861171558
And in native 3D I might add. I am triply stoked for this movie now.