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I may be the gaming judas in this respect, but I don't really see anything wrong with it. Releasing demos for free definately makes sense, but when you release a demo thats got over 5 hrs gameplay you can't just give them out. Prologue on its own stands a better game than say, well MOST racers on the market. Now $40 does seem a bit steep, but when you have a demo that might as well be a lower class full game, have online playability and such, that ceases to be a "demo" in the traditional sense. Furthermore they DID release a GT5 demo for free that needed to be downloaded, THAT was a true demo, now when you have 55 or so more cars than before and 5 more tracks, well, their going to make you pay for it. If you think its a ripoff, than don't buy it.