Quote:
|
Originally Posted by Null
nope nope. sorry, on other movies i'd agree, but this one absolutly not. thier marketing of this movie (aside from being based around the name itself) was based around its R rating. thats where it gained most its steam. because of needless voilence, nudity, and cussing. you take that out and you get a movie that is trying to actually be a good movie. which this movie was not trying to be.
PG13 and it woulda done worse. prove me wrong.   hehe (and since i cant prove you wrong either. here we sit.  ) |
Actually I can:
Quote:
With these qualifications in mind, the report maintains that the average rate of return for G-rated films is 66%; PG-rated films garnered 52%; PG-13 pictures returned 50%; R-rated films registered a 37% return; and NC-17 pictures had a 27% return.
The premise that the average G, PG or PG-13 film outperforms the average R-rated film is underscored by looking at the 25 top-grossing domestic theatrical releases. Three were rated G, 10 were PG, 10 were PG-13, and only two were rated R.
Buena Vista's G-rated The Lion King, the sixth-highest-grossing release, earned $329.7 million from North American theaters. The biggest-grossing PG-rated film is 20th Century Fox's Star Wars with $461 million (the second-highest domestic grosser), while Titanic, the No. 1 domestic grosser, is the best-performing PG-13 picture with $601 million.
In stark contrast, the highest-grossing R-rated film is ranked 17th -- Paramount's Beverly Hills Cop, with $234.8 million—and it was released 15 years ago.
|
http://www.teako170.com/dove.html
These numbers are a bit old (a study from 1988-1999), but they actually show better performance for R-ratings than would be if the study was done today. Add LoTR to the mix with a few others and only The Passion might make the top 20 for R-ratings and thats a severe exception to the rule because of its religious nature and marketing campaign.
R-ratings don't bring in as much profit as PG-13 because you severely diminish the viewing market-base, especially when your dealing with a sophomoric concept like SOAP. That just makes the R-rating even more of a failure. If you don;t want to believe me or the research done on this, just look at the box-office receipts. Do you really think it would have done WORSE if you let teenagers see the movie, which is a HUGE movie audience with nothing but disposable income?
Hint: When marketing a sophomoric movie, don't prohibit the sophomores from seeing it. Duh.
That and I've worked primarily in marketing since graduating in 2000, so I know a little about this area.