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Originally Posted by Professor S
From a marketing perspective, this is an atrocious move. HORRIBLE. In fact, I can't think of one logical reason from a business perspective why it should be scaled down.
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The thing is, a lot of publishers absolutely despise E3. Every year they're forced to spend hundreds of thousands of dollars for a few days of recognition, with most companies barely getting anything in return from their investment. Like how many publishers can compete with a 50ft. MGS4 display or a new Zelda game? Maybe 70% of the titles shown at E3 get lost amongst the big blockbusters, and like I said it's difficult for most journalists to even report on the smaller company offerings becuase they are so caught up in whatever Nintendo, Sony, or Microsoft is showing.
You also have to consider the amount of pressure developers are put under to get games ready for presentation at the big show. Can you even imagine working for Bungie, having Microsoft breathing down your neck to get a presentable build of Halo 3 at E3?
If E3 is downsized, publishers will have more money to spend on their own events, where they can receive full coverage of all their titles and not worry about bigger games overshadowing them.