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Originally Posted by Bond
That's quite an interesting economic theory that I have a hard time perscribing to.
The products that commpanys put forth are dependent on what people will buy and what they will pay for it. While almost everyone is currently complaining about gas prices (including myself) most people are still willing to pay the "high" price (compared to Europe gas is still extremely cheap here). The day when the people are unwilling to pay for gas will be the day that innovation takes place. It's not the other way around.
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Substitutes for gas are already in development mainly for environmental purposes, not so much for the money. But i agree, once the gas price gets too high people will see the economic opportunity and jump at it