[Jonbo298]

May 25, 2006 - Nintendo of America today announced that former president Tatsumi Kimishima will be taking on a new role as chairman of the board and chief executive officer, clearing up a significant promotion for the subsidiary's charismatic spokesperson, Reggie Fils-Aime. The former executive vice president of sales and marketing becomes the president and chief operating officer of Nintendo of America effectively immediately, the company announced in an official release on Thursday.

In addition, NOA's Mike Fukada was promoted was promoted from senior vice president of Business Development to executive vice president of Business development.

As president of NOA, Fils-Aime will lead the company's daily operations and continue to manage the company's sales and marketing division as it plans for the launch of the Wii console.

"Around the world, Nintendo DS has been steadily drawing more people in the video game category," said Satoru Iwata, president of Nintendo Co. Ltd. "With the upcoming introduction of Wii, along with the strength of this new leadership team and strong executives already in place, Nintendo will continue to dramatically change the way consumers of all ages interact with their video game console on a daily basis."

With today's promotion, Reggie now has the executive power to take millions of more names while simultaneously kicking asses.

http://revolution.ign.com/articles/710/710137p1.html

I didn't expect him to be promoted so soon