Re: PS3 will have a tough time. (interim E3 review)
What you have to take into consideration is the kind of society we currently live in, where bigger = better and more expensive = better. Sony is effectively creating an image where its system is the biggest, baddest, most high-tech, supped up, powerhouse mother****er of the three, and that tantilising feeling of wanting something you can't have or probably shouldn't spend so much money on will push most people over the edge.
Kojima explained it best when he said the PS3 will be like having a fancy steak dinner. There'll be people who'll want it just because it's so damn expensive, just so they can say "I have a PS3". Everyone'll see the system's size, graphical capabilities, and monstrous advertisements like "Play Beyond" that emphasize a huge and engrossing new experience, then they'll look at that son of a bitch of a price tag and think "but it's worth it!".
Any average consumer who wants a PS3 isn't going to say "oh I'll get a Wii cause it's cheaper", Wii does not have the Grand Theft Autos and other sh*t that people have come to worship, it's a totally different experience. Now if you want both new consoles, you might decide on the Wii because of price, but any kid set on getting that cool brand-spanking new PS3 isn't going to settle for a Wii.
What it'll ultimately come down to for the majority of consumers is the matter of social status. Having a Wii won't make you cool, because at a low price anyone could buy it. Having a PS3 will be like owning a Mercedes.
Don't get me wrong, I'm not trying to defend Sony or anything. Quite frankly I think that price is balls. $650 CAD for the awesome version?! Bah humbug! But the fact of the matter is, even at such an outrageous price, they're not even close to being "doomed".
|