Re: Microsoft unleashes new Xbox in Japan to lukewarm reaction
No.... there are vast reasons...
Majority of Japanese gamers have a grown loyalty to the Nintendo and Sony brand. Microsoft has only been in this industry for one generation and Xbox 360 is their second offering. Also the Xbox 360's games don't appeal to Japanese gamers...
Being an Asian myself I can tell what asian gamers play most of... which are RPG's, Party games, and Adventure games...... which is what Sony and Nintendo offer to Japanese gamers....
For Sony theres their Final Fantasies, Katamari Damacy, Jak, and Ratchet games...
For Nintendo theres their Zelda, Mario Party, Super Smash bro's games..
Microsoft's launch lineup for the Asian market does not exactly quell Japanese gamers desires. I can't remember the last time Japan had a tailgate party for football...
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This is why I like Sony. Their marketing strategy in a recent interview with PSM magazine outlined that the reason they are looking towards a Spring 2006 release is because they are allowing the developers to create a launch lineup that would be available to all regions and that would appeal to the regions. Kaz Hirai told PSM that he's not worried about Microsoft's early release and that the PS3's launch would be worth the wait.
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