GameTavern - View Single Post - In-game advertising

Neo · 12-07-2005, 12:51 PM

I constantly wonder why advertising is not more prevalent in video games. We all know that development costs keep rising as teams of 100+ are needed for decent games. This of course limits creativity as companies simply can't afford to take chances. It would seem an obvious solution for the game industry to whore itself out to advertisers. Not that I really want to see this of course, I just suspect the day will come Mario is battling Bowser in a Pizza Hut(R) and characters from Dragon Quest get to take a side-quest to the local Taco Bell(R) for a Cheesy Gordita Crunch(R). Do you think this is where the industry is heading?

12-07-2005, 12:51 PM	#1
Neo Former CEO Neo is offline Location: Longhorn country Now Playing: Silent Hill: Downpour Posts: 6,528	In-game advertising I constantly wonder why advertising is not more prevalent in video games. We all know that development costs keep rising as teams of 100+ are needed for decent games. This of course limits creativity as companies simply can't afford to take chances. It would seem an obvious solution for the game industry to whore itself out to advertisers. Not that I really want to see this of course, I just suspect the day will come Mario is battling Bowser in a Pizza Hut(R) and characters from Dragon Quest get to take a side-quest to the local Taco Bell(R) for a Cheesy Gordita Crunch(R). Do you think this is where the industry is heading? __________________ I write for Cracked. So can you!