Re: top 10 controller innovations: IGN
I trhink the list should be more read as "Companies that took these ideas and were accepted more publicly".
Intellivision may have had a D Pad first but it didn't become as popular until Nintendo utilized it.
"Analog" stick may have been on the Atari but Nintendo was the one that made it gain wide popularity/acceptance.
Same for Sega. First to implement some of these things but didn't get as widely accepted until another company used it.
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