[Idiot]

The European/British X-Box marketing campaign will probably win the award for 'The Most Pretensious, Self-Loving, Obscure, Dull and Annoying Advert Award' and the 'Advertising Campaign Most Devoid of Imagination, Bueaty and Scope' award. I'm not saying that the Nintendo marketing campaign will sweep the Design and Art Directors awards, ( Known as the D&AD Association.) but Microsoft doesn't know how to make a decent product, let alone an advertising campaign. Oh, and the X-Box Japanese launch slogan was "Are you ready?"