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Re: Will Rareware leave? New info and speculation
Old 03-28-2002, 04:03 PM   #13
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Default Re: Will Rareware leave? New info and speculation

Quote:
Originally posted by Xantar
This will probably be my last post in the GameCube forum for a while, just so you know.

I have previously stated that I firmly do not believe Rareware will stop being a Nintendo 2nd party. After reading some information, I have modified that position. But before you jump to any conclusions, read the rest of this post.

Is Rareware going to remain exclusive to Nintendo?

IGN asked this very question to Perrin Kaplan in an interview (Insider only). I will not be quoting them directly in this post, but I will paraphrase some of the points brought up.

Anyway, IGN asked if Rareware will remain exclusive to Nintendo "for the foreseeable future" by which they specifically stated that they meant "for the next few years." Perrin Kaplan's answer was a yes, and she repeated the "for the foreseeable future" phrase. She didn't say that it would be for the next few years, but I think what we can draw from this is that as far as we are concerned, Rareware is squarely in Nintendo's camp.

Will Rareware eventually turn third party?

Whoa, slow down a bit. We'll have to define what the term "third party" means in this context.

Ok. What's a third party?

For our purposes, a third party developer is a company that develops games for a system but does not have its games published by the maker of the system. Some third parties publish their own games (e.g. Capcom, Sega, EA). Some third parties have their games published by somebody other than the console manufacturer (e.g. Squaresoft whose games are published by EA).

Note that this does not have any implications for the exclusitivity of the company's games. So while Squaresoft is a third party, its games were exclusive to Sony platforms (until recently). Similarly, Factor 5 is a third party that develops exclusively for Nintendo platforms (if you don't bring LucasArts into the picture).

So a second party is a developer whose games are published by the console manufacturer?

Correct. If you look at the credits for Halo, for example, you will see that it is developed by Bungie and published by Microsoft. Publishing is not something most developers can do. It requires lots of resources to purchase game media and marketing, among other things. This is why second parties have tended to be small, focused companies (although this is not always true). They don't have a marketing department, for example.

Of course, if you are a console manufacturer and you are making a deal to spend all this money distributing and marketing a game, you want the biggest bang for your buck. So, when Nintendo, Sony and Microsoft agree to publish games for their console, they make those games exclusive. They also usually buy a share of the developer, but it is not the partial ownership of the company that makes it a second party. Squaresoft, despite being 19% owned by Sony, is still a third party.

All right. So is Rareware going to be a third party?

Perrin Kaplan and Jim Merrick said that in same ways, Rareware is a third party already. Certain Rareware games have already been published by Rareware (I don't know which games, though). Some Rareware games are still published by Nintendo. In that sense, Rareware is a sort of "second and a half" party.

As to what they do in the future, nobody really knows. However, it must be kept in mind that Rareware started out as a very small company and has now grown to over 200 employees. That's still small compared to, say, Capcom, but it's pretty darn big nonetheless. The goals of a small company and the goals of a large company are very different things. Rareware has some clout now, and they may want to exercise it. So they just might decide that they want to publish all their games. Perrin Kaplan indicated that Rareware is not quite capable of doing this yet, but it could happen eventually.

What will it mean if Rareware becomes a third party?

As far as exclusitivity goes, your guess is as good as mine. They may become a Squaresoft or Factor 5 type third party developing for only one platform. They may become a Capcom or Konami type third party developing for all platforms and making some games exclusive to certain platforms. Or they may go the EA and Acclaim route and make all games available on all systems.

If I had to make a guess, I'd say that Rareware would use the Squaresoft and Factor 5 method. Their association with Nintendo has been good to them. They've gotten state of the art developing facilities, international renown and lots of money. For the foreseeable future, their relationship with Nintendo will be good, and I can't imagine that Rareware won't make some exclusive games for Nintendo. Moreover, unless Rareware hires a lot of new people, they won't have the resources to turn out tons of games. If they want to develop for all consoles, they will have to turn out more than their usual number of games at the cost of quality (which doesn't seem to be their style). On the other hand, if they keep up the quality, they know that they have a ready audience who will snap up their games like hot cakes. They could throw some token games to other consoles, but for the most part, I see Rareware remaining very much a Nintendo supporter.

Nintendo owns the rights to all Rareware franchises, however. Even franchises that weren't started by Nintendo themselves such as Jet Force Gemini and Perfect Dark will belong to Nintendo. Should Rareware become a third party, they will not continue developing games using Nintendo franchises except under special conditions (similar to what Squaresoft did with Mario RPG). All games with those franchises will be done by Nintendo or some other second party.

If you think about it, Nintendo can handle that. They are fully capable of taking on platformers like Banjo Kazooie. Retro Studios can probably develop a good Perfect Dark game (although we should wait for Metroid to come out before setting that conclusion in stone). The only problems I can see will be with gory platformers like Jet Force Gemini or Conker's Bad Fur Day. It's not that Nintendo can't do those games. They can. But they don't want to lose their family friendly image. In a case like that, they may have Rareware do an exclusive game or give it to another third party, depending on the demand.

In any case, Nintendo will probably hold on to its 25% share of Rareware, so we'll continue to see great games from our favorite UK developer on Nintendo platforms.

Will Rareware become a Microsoft second party?

In my opinion, no. Rareware has no reason to let that happen. If they become a third party, it will be because they want to publish their own games. Becoming a Microsoft second party would not give them that. They could potentially do it so that they are allowed to come up with one great game every year as is their practice and let somebody else handle the cost in the meantime. However, if they are big enough to publish their own games, it could be that Rareware will actually be big enough to only make one game a year anyway.

Microsoft can't afford a majority share of Rareware, of that I am fairly certain. They have other developers and even projects other than the Xbox that would be much more profitable.

Also, Perrin Kaplan specifically denied the rumor that Rareware was going to be bought out by Microsoft.

And finally, I have seen the source of the Microsoft buying out Rareware rumor. It was posted at the GA forums as a joke. People ate it up and started taking it seriously, and the originator of that post is now laughing his butt off.

In conclusion: relax, folks. No matter what happens to Rareware, Nintendo fans will most likely continue to see their games and will probably even get exclusive games.
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