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I can find plenty that hold the same amount or more for cheaper then an ipod.

but the reason they're not over priced is not cuz of that, its because of simply all they can do.

You WILL NOT find another mp3 player that can do everything an ipod can, that is as versitile as a ipod is, and has even a FRACTION of the amount of addons and accessories an ipod has.
the ipod is pretty much the standard for portable audio players, so all the accessories get made for it, even cars get made with ipod support.