[GameMaster]

Wally Amos, an Air Force veteran who worked as a talent agent with the Willliam Morris Talent Agency, used to send home-cooked chocolate chip cookies to celebrities as a way to entice them to meet up with him and maybe sign a deal to be represented by the William Morris company.

In 1975, Amos took the advice of some friends and opened a cookie restaurant in Los Angeles, California, the restaurant being named "Famous Amos".

The restaurant proved so popular that eventually, the "Famous Amos" brand would later branch out, starting the production of cookies to be sold at supermarkets almost immediately, in a move that would later be emulated by other specialty restaurants, such as Baskin Robbins, T.G.I. Fridays, Starbucks, etc.