[Teuthida]

The most entertaining commercials, I've found, don't focus on the product till the end. A commercial can either be an entertaining mini-movie or go out of the way to get the product into your head screaming "Lysol" again and again with the word flashing on screen. Commercials don't just sell the product...they sell the ideas surrounding it to appeal to a certain group.

Look at Scion. Some of those cars look like every other car out there. Yet the commercials (while they are showing the car the entire time) create a different feel about the cars separating them from everything else out there.

If you look at the other work that group has done...they've done a couple commercials...but mostly short weird films. They got me to watch the Singing in the Rain commercial at least 100 times. That's something.