[Vampyr]

I would make sure that the design of the system is very ver cool, with a lot of curves and engraved shapes that give it a great futuristic look.

And I would not color it purple, or shape it like a purse. It would be a chrome metal black, and the engravings would be a chrome dark metal purple.

As sad as it may sound, I think the aesthetic looks of the actuall system is a huge factor in which one people like the best.

I would also advertise the specs of the machine. Nintendo said before that those don't matter, but if you advertise them on a commercial or whatever, people will be impressed even if they don't understand what they are.

I would also use the old "sex sells" campaign. It's low, but it works.