Well, right now the WWF is making the same mistake that WCW made when their ratings started dropping. Instead of elevating new talent, they are just recycling old talent in hopes that existing viewers will stick around and maybe a few old WCW fans will come back.
The WWF came into prominence not because of this theory, but instead they elevated Stone Cold, Triple H and The Rock and created NEW wrestling fans. As long as you depend on keeping your old fans, you are always going to lose. The same old same old doesn't get you any new fans. But to solve their ratings problem, they have decided to bring back talent OLDER than the talent they developed a few years back: The Godfather (remember Papa Shango?), Mr. Perfect, Scott Hall, Kevin Nash, and the legendary Hulk Hogan. This is only going to hurt them for the long haul.
So who is the bright new talent that the WWF has decided to elevate to give life to their sagging ratings?
Billy and Chuck...
Thank God I have my import tapes.
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