New WW'F' Logo
 

Here it is:




That has to be the best damn logo I have ever seen. It looks so great without the 'F' and totally new.

yes it is...

and I have no CLUE why.

I guess McMahon doesn't care for History... now the ECW, WCW, and WWF are gone.... plus the belts keep changing in look. :unsure:

I'd say it's time for you to use the sniper rifle ric on whoever made this decision. Even though I don't care for wrestling, you just don't change the name of such a popular organization, business, whatever.

Here's the reason for the name change, reported by IGN :

After losing a worldwide court battle recently with the World Wildlife Fund (i.e. WWF) in the UK, which prevents the newly named WWE from using the WWF acronym going forward, the WWE "will utilize this opportunity to position ourselves emphasizing the entertainment aspect of our company, and, at the same time, allay the concerns of the Fund," said Linda McMahon, CEO of World Wrestling Entertainment.

Although the two companies are entirely different and operate in completely different fields, the UK court deemed that there may be substantial confusion in the worldwide marketplace because the two companies use the letters "WWF." Put plainly, the World Wildlife Fund does not want to be associated with the World Wrestling Federation in any way.

Companies such as THQ will change the names of their upcoming wrestling games to reflect the new name. We already have new box art for THQ's upcoming WWEX8 for GameCube, below.

"As World Wrestling Federation Entertainment, we have entertained millions of fans around the United States and around the globe," said McMahon. "Our new name puts the emphasis on the "E" for entertainment, what our company does best. WWE provides us with a global identity that is distinct and unencumbered, which is critical to our U.S. and international growth plans." "World Wrestling Entertainment and WWE will now be the identity that we use from the television base we have established in 130 countries," she continued. "As WWE, we will launch our further expanded U.S. and international touring, our international expansion of branded merchandise and licensed products, and our further integration into the film, publishing and music businesses."

It makes sense changing the name, when you really think about it. I mean the main focus of the two companies are completely different and both have different reputations and I really don't think the World Wildlife Fund wants to be confused with the World Wrestling Federation ;). Frankly, I been wondering why this didn't happen earlier :unsure:.

Damn, that is won ugly logo. Those two extra horizontal lines make all the difference.

Yep, IGN has the real reason Ridley.

The official WW'F' website posted some stupid ass comments like they wanted to further show their entertainment. :rolleyes:

Well all a E is, is a F with an extra line at the bottom...so they could as well put the E there,:confused: and the WWE could as well tell the true....geeezzzz it's not like losing a court battle will damage the image of the business.

They are just stupid, one simple line is all it takes. Now its just world wrestling. (btw, second post in the sports forum in, first in a year).

I don't really watch wrestling, but I still know a bad logo when I see one. That would be like the NBA taking off the "A" and becoming the NB. How lame...

i feel so empty

crammy spammy