Who Are You?

[BreakABone]

NINTENDO ASKS, 'WHO ARE YOU?'

New Multimillion-Dollar Campaign Helps Players Explore Their 'Inner Gamer'

REDMOND, Wash., Sept. 29, 2003 – "Who are you?" is a question that Nintendo of America will be asking video game players of all ages in a new multimedia campaign beginning this fall.

The campaign showcases the ability of Nintendo games to let players explore a wide range of emotions and personalities through Nintendo's stable of the most popular and diverse video game characters in the world. Beginning today, Nintendo will introduce its new tagline, "who are you?" through various marketing channels. More than $50 million will be invested in launching the "who are you?" campaign, part of a total marketing push of $100 million through the end of the year. The new campaign was developed in conjunction with Leo Burnett USA in Chicago.

The "who are you?" idea will be introduced nationwide through cinema advertisements, print ads, out-of-home elements that include wall murals and 30-sheet billboards in major cities, transit ads, mall banners and dioramas, in-store merchandising and other elements. An online component features interactive ads and a "who are you?" Web site located at www.nintendo.com/whoareyou.

"Nintendo permanently established video games as a key element of popular culture, and 'who are you?' embodies the emotional connection players have with their favorite games and characters," says George Harrison, senior vice president, marketing and corporate communications, Nintendo of America Inc. "This campaign celebrates what makes Nintendo unique – the fact that we offer the widest range of personalities through which you can unleash your other self … your game self."

"Who are you?" is the first Nintendo campaign that ties together both the Nintendo GameCube console and hand-held Game Boy Advance products under a single theme. Moving forward, the "who are you?" tagline will be an integral part of all Nintendo's marketing efforts, including game-specific campaigns.

"This is not about changing who we are," says Harrison. "Nintendo has been and always will be about making great video games for all ages. This campaign simply enables us to speak with one unified voice."

The campaign features a cinema commercial that is one of the most ambitious commercials ever produced by Nintendo, featuring more than 500 extras and notable talent such as the stunt coordinator for Mortal Kombat: Annihilation and the editor of Amelie. Filmed in Asia, the ad pays homage to Nintendo's heritage. The 60-second spot will run on nearly 10,000 screens in movie theaters across the United States beginning Oct. 30, prior to movies ranging from The Matrix Revolutions to The Cat in the Hat in order to reach a diverse group of video game players. In addition, 30- and 15-second versions of the commercial will be used on television in October to promote Super Mario® Advance 4: Super Mario Bros. ® 3, one of the most anticipated new games for Game Boy Advance.

In the campaign's print ads, Nintendo characters will be "taped" onto well-known photographs and images, including the Mona Lisa and the Berlin Wall, among others. The ads illustrate the point that Nintendo games allow players to take on a wide range of imaginative roles and reinforce Nintendo's position as an innovator that shapes pop culture. Print ads will appear in nearly 20 different magazines, including Rolling Stone, Stuff, Spin and ESPN.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy® Advance and Nintendo GameCube™ systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.8 billion video games globally, creating enduring industry icons such as Mario™ and Donkey Kong® and launching popular culture franchise phenomena such as Metroid™, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site, www.nintendo.com.

So who are you?

[GameKinG]

Cineme ad before matrix? :eek:

It would be cool if it was for MGS:TTS, but even though its not, thats ok.

[BreakABone]

They may not be the coolest, but they make for the goofiest ads.

Here are a few from GA.

http://trippingmartian.virtualdog****.com/cheat.jpg

http://gogojoe.nintendoinsider.com/whoareyou.JPG

http://gogojoe.nintendoinsider.com/whoareyou2.JPG

[TheGame]

lol, those are some weird ads.... so weird that they just might work ;)

[BreakABone]

Heck, I think we should just have a thread decidated to people making these things.

Anyhow, here are the ones from Nintendo

http://www.sales-age.com/images/example_1.jpg

http://www.sales-age.com/images/example_2.jpg

http://www.sales-age.com/images/example_3.jpg

This one is too good to pass up.

http://www.sales-age.com/images/whoareyou.jpg

[Jonbo298]

heh, I like the last one.:drool::p
Donkey Kong ad is great too.

Hopefully this new marketing strategy works. It looks pretty good, now I hope the results are too.

[Gamer]

Lol, thats good stuff, specially the DK one.

[bobcat]

lol @ DK

[Dyne]

Heh, so it's been in the works for a while now. I just read about this in NP, which was probably finished three months ago. All in all, they could go places with this, for sure. Maybe a logo change could be good, too.

P.S. Mina is STILL ugly with a Samus face on her shoulders.

P.P.S. I'm Zelda. I'm "obviously intelligent and somewhat reclusive.Try spending some time with the lovely Princess Zelda." "Try your gaming persona on in The Legend of Zelda: Wind Waker"

Ooh, Zelda. :hump:

[GameMaster]

I like the football player/Link hybrid creature.

[Stonecutter]

Oh, right, like I wasn't going to post this.

Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?

I woke up in a Soho doorway
A policeman knew my name
He said "You can go sleep at home tonight
If you can get up and walk away"

I staggered back to the underground
And the breeze blew back my hair
I remember throwin' punches around
And preachin' from my chair

[chorus:]
Well, who are you? (Who are you? Who, who, who, who?)
I really wanna know (Who are you? Who, who, who, who?)
Tell me, who are you? (Who are you? Who, who, who, who?)
'Cause I really wanna know (Who are you? Who, who, who, who?)

I took the tube back out of town
Back to the Rollin' Pin
I felt a little like a dying clown
With a streak of Rin Tin Tin

I stretched back and I hiccupped
And looked back on my busy day
Eleven hours in the Tin Pan
God, there's got to be another way

Who are you?
Ooh wa ooh wa ooh wa ooh wa ...

Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?

[chorus]

I know there's a place you walked
Where love falls from the trees
My heart is like a broken cup
I only feel right on my knees

I spit out like a sewer hole
Yet still recieve your kiss
How can I measure up to anyone now
After such a love as this?

[chorus]

[ZebraRampage]

Oh, right, like I wasn't going to post this.

Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?

I woke up in a Soho doorway
A policeman knew my name
He said "You can go sleep at home tonight
If you can get up and walk away"

I staggered back to the underground
And the breeze blew back my hair
I remember throwin' punches around
And preachin' from my chair

[chorus:]
Well, who are you? (Who are you? Who, who, who, who?)
I really wanna know (Who are you? Who, who, who, who?)
Tell me, who are you? (Who are you? Who, who, who, who?)
'Cause I really wanna know (Who are you? Who, who, who, who?)

I took the tube back out of town
Back to the Rollin' Pin
I felt a little like a dying clown
With a streak of Rin Tin Tin

I stretched back and I hiccupped
And looked back on my busy day
Eleven hours in the Tin Pan
God, there's got to be another way

Who are you?
Ooh wa ooh wa ooh wa ooh wa ...

Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?

[chorus]

I know there's a place you walked
Where love falls from the trees
My heart is like a broken cup
I only feel right on my knees

I spit out like a sewer hole
Yet still recieve your kiss
How can I measure up to anyone now
After such a love as this?

[chorus]



That's interesting, when I saw this thread, that's the song that I thought of. Good song.

[Blackmane]

Hmm, an interesting ad idea. Although it seems pretty cheesy....

Eh, maybe it will work. We will see if it appeals to anybody soon.

*looks at the metroid pic again*

*shudders*