incredibledave
06-04-2010, 10:49 AM
Hey guys
I know my threads never get replies but I thought I'd have a crack at starting a discussion on how the Captain America movie will be marketed abroad.
The Captain America movie (and the Thor) is an interesting thing to consider because of how much of Marvel is counting on it's success. If this movie doesn't do well then its going have a huge impact on the Avengers film, and if it bombs Marvel may abandon there plans for that film and that may be the end of shared comic book universes in cinema (whether this is a good or bad thing is up for discussion)
So, with that in mind, how does one go about selling Captain America to an international audience?
If I had to do it I would base my stuff off of Brubaker's work on Captain America in the Winter Soldier arc (partly because I think it really worked, partly because its basically the only thing I've read with Captain America in it). Captain America in Brubaker's Captain America seem like an almost broken, hardened war general who had seen on to many horrors of war and was on the edge of collapse. This would be easy enough to sell overseas (they're still making WW2 movies arnt they?).
The other side of the coin though is that 'eXtreme' enough for what people expect from a superhero film? When people think superhero films they think Batman, Superman, Iron Man. All guys who, despite internal conflict are fundamentally awesome guys who do awesome stuff, do it well and muck it look amazing. To summarize, how would you sell this 'broken down war vet' to kids?
Make him to simplistic he looks like a gung-ho american propaganda icon (which he is, when you get right down to it, but thats a story for another time) make him to conflicted and you can't really sell toys.
Thoughts?
I know my threads never get replies but I thought I'd have a crack at starting a discussion on how the Captain America movie will be marketed abroad.
The Captain America movie (and the Thor) is an interesting thing to consider because of how much of Marvel is counting on it's success. If this movie doesn't do well then its going have a huge impact on the Avengers film, and if it bombs Marvel may abandon there plans for that film and that may be the end of shared comic book universes in cinema (whether this is a good or bad thing is up for discussion)
So, with that in mind, how does one go about selling Captain America to an international audience?
If I had to do it I would base my stuff off of Brubaker's work on Captain America in the Winter Soldier arc (partly because I think it really worked, partly because its basically the only thing I've read with Captain America in it). Captain America in Brubaker's Captain America seem like an almost broken, hardened war general who had seen on to many horrors of war and was on the edge of collapse. This would be easy enough to sell overseas (they're still making WW2 movies arnt they?).
The other side of the coin though is that 'eXtreme' enough for what people expect from a superhero film? When people think superhero films they think Batman, Superman, Iron Man. All guys who, despite internal conflict are fundamentally awesome guys who do awesome stuff, do it well and muck it look amazing. To summarize, how would you sell this 'broken down war vet' to kids?
Make him to simplistic he looks like a gung-ho american propaganda icon (which he is, when you get right down to it, but thats a story for another time) make him to conflicted and you can't really sell toys.
Thoughts?