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Professor S
05-17-2010, 02:29 PM
My wife and I have been brainstorming ideas for a Restaurant/Bar recently, and we've come up with two that we think are pretty good. We'd like to get your feedback.

The Hall (the name is weak, we know)

The idea behind this place is that it could be a family/group style restaurant for those who want more than Italian. Its kid of a mix of The Cracker Barrel and Buca Di Beppo. The decor is that of a large Colonial Inn, with wooden beams, large stone fireplaces (with roast pig turning on the spit on weekends).

The Bar - The bar would have a large selection of mainly micro-brews, with months "guest" beers. Lager served cold. Ale served at room temp. Ample wine and booze selection, but the beer selection is the draw. Lighter beer is served in German style beer mugs. Darker beers (porters, stouts) served in wooden flagons.

The Food - Like Bucca, food is served family style in the dining room (bar has sandwich selections and apps like Scotch Eggs). The style is simple. Roasted meats, potatoes and root vegetables. Hearty soups, stews and pot-pies. My signature dishes would be garlic and rosemary crusted rib roast and a selection of "pot pies" (basically all stews and thick pot-pie like concoctions are served in freshly baked, fluted pie crust bowls that are baked separately. Just ladel the stew into the crusted pie plate/bowl)

On the weekends, local musicians would be invited to play old folk-music on ancient instruments (there are a lot out there, and they tend to be cheap)

The experience is to be one of a "raucous (but safe for kids) good time"


Speak Easy

This bar a restaurant is exactly what it is named for: A 1920's speak easy. My wife and I thought of this when we were in Scotland and Ireland last summer. My wife loved Rum and Coke, but whenever she ordered one, the bartenders would look at us strangely and serve a shot of rum and a bottle of coke.

After doing some research, we discovered why: The cocktail is an American invention. During prohibition much of the booze was so vile that bartenders in speak easys hads to find a way to mask the bad taste. Ergo, the cocktail was born. Classics like the Whiskey Sour, Sidecar, Rob Roy, etc. all stemmed from this time period. The bartenders were chefs behind the bar, wearing velvet red velvet jackets and bow ties. Jazz music played and people danced and drank and had a great time.

So, the idea is to capture the zeitgeist of that time period and open a modern speak easy. The front of the house is a casual fine dining restaurant (with alcohol served, of course), but the bar area is in the back of the house. There is a side entrance if you just want to go to the bar, the door having a heavy sliding metal window. There is a VIP area, but in order to get there you have to know the password (this password changes often, but is part of advertisements on the radio and in print).

The drinks center around cocktails. High quality cocktails. No mixes. Only house made simple syrup and freshly squeezed fruit juices.

The food is American style casual fine dining with a lean towards a fancy steakhouse (think Sullivans but not ala carte): A large selection of steaks and fresh seafood.

The decor is all Art Deco (Empire State Building Style) and the waiters wear high-waisted tuxes and waitresses are dressed as "flappers".

While I think this might be a hit in the states, the plan is to open it in large British and European cities. If Irish Bars are commonplace in America, why can't an American style bar/restaurant be the next big thing is Europe? With an emphasis on high quality cocktails, I think it could be very different and a big hit.

manasecret
05-17-2010, 02:48 PM
Like the Speak Easy idea a lot. My girlfriend and I tried a place called the Anvil here in Houston back when I finished my FE exam. We wanted something relaxed but fun and good.

We found out that the Anvil makes some of the best cocktails ever. I mean, they take them seriously. They are all finely crafted, shaken or stirred depending on the cocktail, and they use fresh juices and zest. It was almost like a show and a drink, watching them make it. They make one that they have to stir vigorously for 15 minutes. This was like a gourmet restaurant but for cocktails.

The place is packed every time I go in there, so I certainly think there is a market for a place like that. They also served delicious plates of food, finger food type things, but plenty good.

Anyway, thought I'd mention that so you might draw some ideas from it, if there's much to find on it on the internet. Or make the trip down... :)

But as far as the Speak Easy vibe and door and password, I really like those ideas. Sounds fun.

Typhoid
05-17-2010, 02:49 PM
There's a place called speakeasy here that's pretty cool.


Anyways, those are two pretty opposite ideas. One is family centric, the other being a lounge-bar.


Personally I'm not a fan of the 'family mega eatery' thing, even if it's mixed with a bar. Those places are everywhere. It's good because you maximize the types of people who would probably come into your place, but you also run the risk of just being 'some other place for dinner'. I'm not trying to shit all over your idea, those places just seem to be everywhere, and they all seem to be relatively the same. soft light, family setting, safe for kids, good food and drink at reasonable prices, a token fireplace, dark colours on the walls, deep coloured carpets and hardwood.

After working in "the industry", the types of things I noticed that are starting to make a comeback, or just get big in general are lounges. Just little places where groups of people can relax, maybe watch a game (if that place has a TV), appropriate music playing in the background be it over speakers or a live band, high-class food, cocktails and beers.

One of the places I worked at that had it down really well was a tapas restaurant/lounge, and on weekend nights it was for 19+. Meaning only booze and a DJ or band. The bartender there was top notch with cocktails. He's one of the best in the world at creating new cocktails, and he taught me more than going to school did for me. So if you have a place that works mainly on cocktails, I do highly suggest while sticking with classics, make sure you hire someone that not only knows their asshole from their elbow, but is able to - and wants to create new flavours all the time.

My advice to you would be to get away from 'traditional' decoration styles, and food styles. Lots of places do the 'homecooked meal' type thing, and there are a lot of steakhouses that all look, smell, and taste the same as the last one. You have to offer more than one thing that sets you miles apart considering you're not part of a chain.

To specifically address the "password" thing, that idea I think will end tragically from a marketing standpoint. The idea to have a password is different, I'll give you that - but not only would you have to constantly employ a bouncer for all hours on that one specific door, that would also discourage people who were just walking by and never heard of the place from entering. If two people walk by and try to get in, get asked the password, then get confused and walk away/not even allowed to enter, you've just lost 2 customers. I think that would keep more people from entering, than actually getting them through the door.

But, hope whatever you come up with works for the best.

Professor S
05-17-2010, 03:02 PM
The password is only for the VIP section, not the main bar. Good points all around, though. My thoughts are that if there are a ton of similar style restaurants all over the place, there is usually a reason: people like them.

My goal is to try and do something that is familiar, but put my own spin on it. That way people are curious and drawn in but not put-off. It is a delicate balance, I think. I'd hate to be completely original and also out of business :D

Vampyr
05-17-2010, 05:18 PM
Ale at room temperature? D: I thought you were supposed to serve it at least 40 degrees or something.

KillerGremlin
05-17-2010, 05:42 PM
Ale at room temperature? D: I thought you were supposed to serve it at least 40 degrees or something.

http://en.wikipedia.org/wiki/Beer#Serving_temperature
The temperature of a beer has an influence on a drinker's experience; warmer temperatures reveal the range of flavours in a beer but cooler temperatures are more refreshing. Most drinkers prefer pale lager to be served chilled, a low- or medium-strength pale ale to be served cool, while a strong barley wine or imperial stout to be served at room temperature.[120]

Beer writer Michael Jackson proposed a five-level scale for serving temperatures: well chilled (7 °C/45 °F) for "light" beers (pale lagers); chilled (8 °C/46 °F) for Berliner Weisse and other wheat beers; lightly chilled (9 °C/48 °F) for all dark lagers, altbier and German wheat beers; cellar temperature (13 °C/55 °F) for regular British ale, stout and most Belgian specialities; and room temperature (15.5 °C/59.9 °F) for strong dark ales (especially trappist beer) and barley wine.[121]

Drinking chilled beer is a social trend that began with the development of artificial refrigeration and by the 1870s, was spread in those countries that concentrated on brewing pale lager.[122] Chilling below 15.5 °C (59.9 °F) starts to reduce taste awareness[123] and reduces it significantly below 10 °C (50 °F);[124] while this is acceptable for beers without an appreciable aroma or taste profile, beers brewed with more than basic refreshment in mind reveal their flavours more when served unchilled—either cool or at room temperature.[125] Cask Marque, a non-profit UK beer organisation, has set a temperature standard range of 12°-14°C (53°-57°F) for cask ales to be served.[126]

TheSlyMoogle
05-17-2010, 05:51 PM
Take it from someone who worked in Cracker Barrel for 5 years, family restaurants cannot serve alcohol. You lose more customer base than you gain usually. I would say over 40% of the customers at cracker barrel come there because we don't serve alcohol.

Jason1
05-17-2010, 06:32 PM
One question: Warm Beer? Seriously?

Typhoid
05-17-2010, 06:33 PM
One question: Warm Beer? Seriously?

Think Guinness.

The Germanator
05-17-2010, 07:35 PM
Yeah, warm beer is pretty common. I've had cask beer that comes out slightly warm and pretty much without carbonation. It's a totally different experience. I'd say most people probably don't drink beer (certain ones at least) at the proper temperature. I know when I buy certain microbrews they recommend serving it at certain temperatures, yet I rarely follow the instructions because it's too much of a pain.

Regarding the speakeasy idea...I think this is actually starting to become fairly common in cities. I know New Orleans had one and we even have one here in Wilmington, DE. If we have one here, you know it's caught on. Anyway, it's actually probably my favorite style of bar in the area. Every other bar is a shitty faux Irish pub which lack any kind of character and prefer to serve cheap Miller Lite. The place (called "Hummingbird to Mars (http://www.hummingbirdtomars.com/)"), serves $10 cocktails, but also $3 Yuenglings....So, you can go for one expensive drink and then sip on some beers in a relaxed and not loud environment. Anyway, they kind of have a "password system", but it's pretty simple. You have to know where the place is and knock on the door, or once you have their business card, you just call them. They limit occupancy to 50 or something, but the first time we went pretty much nobody was there so I'm not sure they'll have that problem yet.

Vampyr
05-17-2010, 09:28 PM
I do drink wine at room temperature, just never thought to do it with beer. But I drink wheat ale almost exclusively, and judging from the guide that was posted, it should be served chilled.

Typhoid
05-18-2010, 03:22 AM
The idea behind this place is that it could be a family/group style restaurant for those who want more than Italian. Its kid of a mix of The Cracker Barrel and Buca Di Beppo. The decor is that of a large Colonial Inn, with wooden beams, large stone fireplaces (with roast pig turning on the spit on weekends).

When I first read this, I thought this:

http://i563.photobucket.com/albums/ss79/fozzythegamer/SuperTroopersShenanigans01.jpg

Professor S
05-18-2010, 12:55 PM
I should have said "warmer" beer instead of room temp. Beers should be served how they were brewed. Lagers are brewed cold so they are served cold. Ales are brewed at room temp, probably colder than room temp but not by much, so they should be served warmer than lager.

As for alcohol, I'll use Bucca and Maggianos as examples. They serve food family style but have active bar areas and are crazy busy all the time.

Angrist
05-19-2010, 09:51 AM
Some friends have recently been to the States and they had complaints about restaurants. Well, they didn't even call them restaurants, because they had more in common with snackbars.

So I don't know if there's a market in more 'real', classical restaurants over there.

Professor S
05-19-2010, 10:29 AM
Some friends have recently been to the States and they had complaints about restaurants. Well, they didn't even call them restaurants, because they had more in common with snackbars.

So I don't know if there's a market in more 'real', classical restaurants over there.

Well, if you go to chain restaurants your friends would be correct. They basically serve large, fried appetizers. TGI Fridays is personally responsible for American obesity.

There are quite a few good, privately owned restaurants where I live (Philly region), though. That said, you will pay more.